What is the difference between MAP & MSRP Minimum Advertised Pricing or as known as MAP is a price point which is set by the manufacturer and it represents the lowest price that the manufacturer company allow its retailers to advertise. Manufacturer price is known as the most important aspect when it comes to sales. Retailers should be careful about the prices of a certain product they advertise, in terms of legality. In many places of the world, retailers try to gain advantage by advertising less than MAP which affect the manufacturer’s solidity. Even though it is legal for many …
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