With the recent advancements of technology, online shoppers can regulate their shopping experience according to the information they can gather online, with regard to price tags. According to the Total Retail 2015 report, 85% of shoppers online compare price tags … Read More
PRICE MONITORING
Retail & E-Commerce Monitoring
Having a reliable brand is a crucial part of company assets. Although its value is not tangible, having good branding can play an important role to create the perception of consumers when it comes to products. It can also be … Read More
Importance of Monitoring Sellers for MAP Violations by the Brand Owners
When a brand or a manufacturer monitors its prices by their own set-up, it gives the message of “I can see all” to the retailers. When there is a strong and updated system for monitoring prices with advanced technology, brands … Read More
MAP Policy-Making Process and MAP Monitoring
Minimum advertised price or MAP is a subject that every seller, retailer or manufacturer should excel for their sales points. For manufacturers, MAP means the lowest price tag they want to show to the consumers. It provides a brand and … Read More
How Can I Enforce My MAP Pricing on Amazon?
Brands and manufacturers should protect their image in the eyes of potential or actual customers. To do so, they should develop policies and monitor their retailer or sellers. Especially with the growth of e-commerce, brand owners should always keep an … Read More
Why Should Manufacturers Monitor Their Retailers?
Preparing a MAP policy and creating a good system for law enforcement with the help of an antitrust lawyer is always a great idea for the manufacturer or brand owner to protect their products and their integrity. Many brand owners … Read More
Determining Price Tags for Your Company
When a newcomer company arrives to the e-market, it should seek for betterment of its sales. Every year more and more companies decide to sell online. And this situation creates a high volume competition for online sales. To keep up … Read More