Competitor Price tracking methods include customer surveys, competitive pricing analysis, conjoint analysis, price tracking sensitivity analysis, price testing, focus groups, historical sales data analysis, and the use of price optimization software. These methods collectively enable businesses to make informed, strategic … Read More
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Importance of Price Monitoring in E-commerce
In the fast-paced world of e-commerce, staying competitive is essential for the success of any online business. One key of maintaining competitiveness is price monitoring. Price monitoring is the process of keeping track of the prices of products offered by … Read More
What is Price Positioning?
Price positioning refers to how a product or service is perceived in relation to its price in the market. Imagine you’re shopping for headphones. You see one pair priced at $20 and another at $200. Even without knowing the details, … Read More
Importance of E-Commerce Monitoring Systems
With the recent advancements of technology, online shoppers can regulate their shopping experience according to the information they can gather online, with regard to price tags. According to the Total Retail 2015 report, 85% of shoppers online compare price tags … Read More
Retail & E-Commerce Monitoring
Having a reliable brand is a crucial part of company assets. Although its value is not tangible, having good branding can play an important role to create the perception of consumers when it comes to products. It can also be … Read More
How To Prevent MAP Violations As Brand Owners
MAP violations can be irritating for many brand owners. Especially the ones who do not rely on self-monitoring when it comes to MAP violations can have really hard times when situations hit the court. Brand owners with no self-monitoring pricing … Read More
Reasons to Have a Self-Monitoring System for Pricing Policy Violations
Keeping an eye on pricing policies can be tricky in many different situations. With the advancements of e-commerce and the strong grounds of antitrust law, there can be many different ways to be seen as “illegal activities” when it comes … Read More
Importance of Monitoring Sellers for MAP Violations by the Brand Owners
When a brand or a manufacturer monitors its prices by their own set-up, it gives the message of “I can see all” to the retailers. When there is a strong and updated system for monitoring prices with advanced technology, brands … Read More
MAP Policy-Making Process and MAP Monitoring
Minimum advertised price or MAP is a subject that every seller, retailer or manufacturer should excel for their sales points. For manufacturers, MAP means the lowest price tag they want to show to the consumers. It provides a brand and … Read More
How Can I Enforce My MAP Pricing on Amazon?
Brands and manufacturers should protect their image in the eyes of potential or actual customers. To do so, they should develop policies and monitor their retailer or sellers. Especially with the growth of e-commerce, brand owners should always keep an … Read More