Having a reliable brand is a crucial part of company assets. Although its value is not tangible, having good branding can play an important role to create the perception of consumers when it comes to products. It can also be … Read More
MAP Monitoring Software
How To Prevent MAP Violations As Brand Owners
MAP violations can be irritating for many brand owners. Especially the ones who do not rely on self-monitoring when it comes to MAP violations can have really hard times when situations hit the court. Brand owners with no self-monitoring pricing … Read More
Reasons to Have a Self-Monitoring System for Pricing Policy Violations
Keeping an eye on pricing policies can be tricky in many different situations. With the advancements of e-commerce and the strong grounds of antitrust law, there can be many different ways to be seen as “illegal activities” when it comes … Read More
Importance of Monitoring Sellers for MAP Violations by the Brand Owners
When a brand or a manufacturer monitors its prices by their own set-up, it gives the message of “I can see all” to the retailers. When there is a strong and updated system for monitoring prices with advanced technology, brands … Read More
MAP Policy-Making Process and MAP Monitoring
Minimum advertised price or MAP is a subject that every seller, retailer or manufacturer should excel for their sales points. For manufacturers, MAP means the lowest price tag they want to show to the consumers. It provides a brand and … Read More
Why Should Manufacturers Monitor Their Retailers?
Preparing a MAP policy and creating a good system for law enforcement with the help of an antitrust lawyer is always a great idea for the manufacturer or brand owner to protect their products and their integrity. Many brand owners … Read More
Unauthorized Retailer Problems and How To Solve Them
Brand owners often seek for different channels to sell their product in wide range e-market. However, it doesn’t mean that they abide with uncontrolled or unauthorized sellers online. Even though making extra sales from different retailers may sound nice, it … Read More
Determining Price Tags for Your Company
When a newcomer company arrives to the e-market, it should seek for betterment of its sales. Every year more and more companies decide to sell online. And this situation creates a high volume competition for online sales. To keep up … Read More
Benefits Of MAP Monitoring
MAP Monitoring or as we know it Minimum Advertised Price can be really important for any online sellers. Monitoring the MAP is a crucial step for any observer to understand the e-market by determining the differentiations in it. Minimum Advertised … Read More
The Importance of Price Monitoring Tools for Localization Strategies
Defining prices for online sales brings up many different challenges regarding adaptation of sales strategy as a hole. Manufacturers, online retailers and others are responsible to define the prices of their e-catalogue in a proper way so they can keep … Read More