When a brand or a manufacturer monitors its prices by their own set-up, it gives the message of “I can see all” to the retailers. When there is a strong and updated system for monitoring prices with advanced technology, brands … Read More
What is MAP protection
MAP Policy-Making Process and MAP Monitoring
Minimum advertised price or MAP is a subject that every seller, retailer or manufacturer should excel for their sales points. For manufacturers, MAP means the lowest price tag they want to show to the consumers. It provides a brand and … Read More
How Can I Enforce My MAP Pricing on Amazon?
Brands and manufacturers should protect their image in the eyes of potential or actual customers. To do so, they should develop policies and monitor their retailer or sellers. Especially with the growth of e-commerce, brand owners should always keep an … Read More